Electrify Video Partners, a next-generation media company dedicated to scaling digital creator businesses, today announced its strategic partnership with leading YouTube documentary channels fern and Simplicissimus, along with the podcast Unfassbar. The Simplicissimus and Unfassbar properties mark Electrify's first expansion into the German-language market, furthering its commitment to developing informative and inspirational creators globally.
fern and Simplicissimus have established themselves as premier destinations for video essays around political and social topics. The Unfassbar podcast complements these channels by providing long-form discussions on fascinating discoveries and events.
The partnership will provide the founding team with additional resources and expertise to scale their production capabilities, explore new formats, and expand their reach across different platforms. Founders David and Jonas will gain access to Electrify's data-driven insights, cross functional teams and industry experience.
"We're excited to further expand our portfolio into documentary content, and establish our presence in the German-speaking market" said Ian Shepherd, Co-founder and Co-CEO of Electrify Video Partners. "David and Jonas have built incredibly engaged communities through their commitment to high-quality content. We look forward to helping them expand their reach and explore new opportunities while maintaining the authenticity their audiences love."
"Partnering with Electrify opens up exciting possibilities for our channels," said Jonas, Co-founder of fern, Simpli and Unfassbar. "Their expertise in scaling digital media businesses, combined with our passion for creating documentary content, will allow us to reach a greater audience while maintaining our journalistic and visual standards."
This partnership aligns with Electrify's strategy of identifying exceptional creators and helping them reach their full potential. The partnership will enable the channels to explore new commercial opportunities in the rapidly evolving creator economy.
Electrify continues to build its portfolio of leading digital content brands, with these brands joining successful partnerships with channels such as Veritasium, Simple History, Astrum and Mentour Pilot.
For more information about Electrify Video Partners and its brand portfolio, please email press@electrify.video.
Electrify Video Partners is a next-generation digital media company which invests in and scales established creator businesses. Electrify focuses on informative and inspirational content including science, astronomy and history. The company was established in May 2021 and has since made multiple successful investments across various content verticals.
fern has established itself as a leading creator of "armchair documentaries", telling compelling stories on history, geopolitics, and societal issues. By combining thoroughly researched narratives with engaging animations, fern has contributed to defining the video essay genre, sparking curiosity and diving deep into a wide range of topics.
Simplicissimus is a German-language YouTube channel renowned for its educational content, focusing on societal and political issues. The channel presents complex topics in an accessible manner. The channel has been praised for reinvigorating the genre of video essays, offering insightful analyses that engage viewers in critical discussions about contemporary issues.
Unfassbar is a German-language podcast created by the team behind Simplicissimus. The show is produced by a group of journalists who focus on telling incredible stories across various fields including business, science, culture, and politics. Their approach emphasises making complex topics accessible and engaging through clear, understandable storytelling.
