[London, July 22, 2024] — Electrify Video Partners, a pioneering next-generation media company dedicated to investing in and scaling digital creator businesses, today announced its latest investment in the leading aviation YouTube channels Mentour Pilot and Mentour Now. This strategic partnership marks Electrify's continued commitment to investing in informative and inspirational creators.
Mentour Pilot, known for its engaging and in-depth content about commercial aviation, has garnered a significant following among aviation enthusiasts, aspiring pilots, and curious viewers alike. The channel offers a unique blend of technical knowledge, behind-the-scenes insights, and real-world experiences from the perspective of professional airline pilot Petter Hörnfeldt.
Electrify Video Partners recognized the potential of Mentour Pilot to become the leading global franchise in aviation education and entertainment. By investing in this channel, Electrify aims to support its continued growth and expansion, enabling it to develop innovative content formats, reach new audiences, and expand beyond YouTube into other media and product opportunities.
"We're thrilled to partner with Petter and the Mentour team," said Ian Shepherd, Co-founder and Co-CEO of Electrify Video Partners. "Electrify will bring a wealth of expertise, data-driven insights, and industry experience to the table. We're excited to work closely with the creator and their team to scale the business, explore new opportunities, and transform Mentour Pilot into a global aviation media franchise, all while maintaining the authenticity and quality content that fans love."
On the partnership, Petter Hörnfeldt said “I'm really excited to start this journey with Electrify - it will give me access to a bigger team, which means I can create more content, and even better content for my audience, whilst continuing to grow the Mentour Pilot brand.”
This investment aligns with Electrify's strategy of identifying exceptional creators and helping them reach their full potential. The partnership will provide the Mentour team with additional resources and expertise to scale the production of high-quality content and explore new commercial opportunities in the rapidly evolving creator economy.
Electrify Video Partners welcomes innovative ideas to expand Mentour Pilot's reach and impact in the aviation and educational spheres. Companies and individuals interested in sponsorships or partnerships are invited to contact team@mentourpilot.com.
Electrify continues to build its portfolio of leading digital content brands, with a focus on channels that offer informative and inspirational content across various fields. The investment in Mentour Pilot follows successful partnerships with other channels such as Veritasium, Simple History and Astrum, further solidifying Electrify's position as a key player in the digital content investment space.
For more information about Electrify Video Partners and its brand portfolio, please visit www.electrify.video or email press@electrify.video.
### About Electrify Video Partners:
Electrify Video Partners is a next-generation digital media company which invests in and scales established creator businesses. Electrify focuses on informative and inspirational content including science, astronomy and history. The company was established in May 2021 and has since made eight large investments.
### About Mentour Pilot:
Mentour Pilot is a leading aviation YouTube channel founded by Petter Hörnfeldt, an experienced commercial airline pilot. Launched in 2015, the channel has grown to become the leading channel documenting aviation incidents and accidents with nearly 2 million subscribers. Mentour Now is the sister channel launched in 2021 and provides a weekly perspective on aviation news.
