We're thrilled to announce a significant milestone for Electrify with a new round of financing, amounting to up to $50 million, led by MEP Capital.
Electrify is seeking to close many more investments throughout 2023 and beyond. “We’re keen to speak with established YouTube channel owners that are looking for a partner for growth, or are interested in selling their channel altogether. We have a simple, fair and transparent process to make investments and maximise the upside for channel owners” said Electrify co-founder Ian Shepherd.
Since our inception in May 2021, Electrify has invested in a diverse array of channels spanning various genres including science, special interests, self-development, and kids and family content. We're backed by a team of executives with extensive experience in the creator economy and media investing.
The team is led by executives with deep experience across the creator economy and media investing. The business was initially self-funded by its founders before bringing on other private investors. Electrify’s latest round of funding across both debt and equity, led by MEP Capital, includes a $50m loan facility to support Electrify’s investment into new channels.
On closing the funding Owen Maher said “This capital raise is a game-changer for Electrify. It enables us to invest in and support so many more creator businesses in 2023 and beyond.”
Elizabeth Zavoyskiy, Principal at MEP Capital commented “We believe YouTube will continue to be the dominant platform for creators. The challenge is balancing the optimization of a channel’s catalog while continuing to grow audiences with new content. The team at Electrify has proven themselves as experts in managing both through their existing collection of amazing channels. They do it with integrity, speed, and unconditional respect for their creator partners. We’re extremely excited to work closely with Electrify to help power the next chapter of their growth.”
Our support enables creator partners to focus on their passion while achieving a better work-life balance and realizing exceptional financial outcomes. Electrify is poised to power the next chapter of growth for creators, driving success and innovation in the dynamic world of online content creation.
